When you’re busy focusing on running your organisation, there are several things – like your social media channels or your website – that can end up being left to simply tick along in the background. After all, the most important thing is that you get on with your day-to-day jobs. You don’t have time to sit and worry about the colour of your homepage!
The trouble is, websites are rather like an opened packet of crumpets. Left unattended, they can go stale rather quickly…
Since the first thing potential visitors or clients often see of your organisation may well be your online presence, it’s worth checking in on it now and again and being ready to give it a bit of a makeover when it needs it.
So, what can you do to ensure your website stays fresh?!
We’ve talked about the value of using video in your marketing plenty of times before but we’re usually the ones behind the camera, as well as doing the editing.
Whilst most of us are aware that creating legal policies or setting up mass production might be best left to the experts, we often tell ourselves that when it comes to designing flyers to advertise our organisation, or creating a logo for our new business, we can definitely do that ourselves. After all, how hard can it be?!
According to Siteefy there are over a billion websites in the world, with hundreds more created every minute. Standing out from a crowd that large when someone searches the web is a challenge. Google is miles ahead of the competition in number of users, with the first three results it provides getting most of the clicks. Reaching the top of that list is what Search Engine Optimisation is all about.
