Enjoy A Successful Summer By Planning Ahead!
Summer will be here before you know it. Is your organisation ready to make the most of it?!
According to Siteefy there are over a billion websites in the world, with hundreds more created every minute. Standing out from a crowd that large when someone searches the web is a challenge. Google is miles ahead of the competition in number of users, with the first three results it provides getting most of the clicks. Reaching the top of that list is what Search Engine Optimisation, or SEO, is all about.
Of course, you can skip the queue with a paid advert, but most people ignore these. Instead, they click on the “organic” results, so taking the time to boost your ranking may well be more effective.
Make sure that the contents of your website gives people accurate, relevant information. “High quality” content plays a huge role in your search ranking, so put your potential customer’s needs right at the centre of what goes on your site.
Most people won’t read all of your website. Time is in short supply, so speed things up with clear page titles, short paragraphs and imagery that reinforces the text. Give visitors a positive experience by guiding them to what they need and you’ll improve your ranking.
Not only do you need relevant content, you need regular content. Making sure your website stays fresh shows both Google and your visitors that you are open for business.
We’re huge advocates for accessibility here at Little Bird. Around 1 in 6 people experience significant disability, and excluding them from your website just doesn’t make sense! Give your images alt text, subtitle your videos, keep text easy to read and navigating your website simple. This improves the experience for everyone and boosts your page ranking!
Whether you have a website that needs help climbing the results list, or you want a new site built with SEO and customer experience in mind from the beginning, we’re here to help. Little Bird Creative offer website auditing, editing and design, so get in touch to find out more about what we can do for you.
Summer will be here before you know it. Is your organisation ready to make the most of it?!
These days, you can find anything you want online – not just quickly, but cheaply. Want a new website? Dozens
Ever had one of those days where all it takes is one person saying the wrong thing to totally push you over the edge? What about the reverse, where a kind word turns your mood around completely? The tone we take with others – and they with us – has a far greater impact than we might think. But what about your organisation’s tone of voice?
We’ve talked about the value of using video in your marketing plenty of times before but we’re usually the ones behind the camera, as well as doing the editing.
