According to Siteefy there are over a billion websites in the world, with hundreds more created every minute. Standing out from a crowd that large when someone searches the web is a challenge. Google is miles ahead of the competition in number of users, with the first three results it provides getting most of the clicks. Reaching the top of that list is what Search Engine Optimisation, or SEO, is all about.
Of course, you can skip the queue with a paid advert, but most people ignore these. Instead, they click on the “organic” results, so taking the time to boost your ranking may well be more effective.
Make sure that the contents of your website gives people accurate, relevant information. “High quality” content plays a huge role in your search ranking, so put your potential customer’s needs right at the centre of what goes on your site.
Most people won’t read all of your website. Time is in short supply, so speed things up with clear page titles, short paragraphs and imagery that reinforces the text. Give visitors a positive experience by guiding them to what they need and you’ll improve your ranking.
Not only do you need relevant content, you need regular content. Making sure your website stays fresh shows both Google and your visitors that you are open for business.
We’re huge advocates for accessibility here at Little Bird. Around 1 in 6 people experience significant disability, and excluding them from your website just doesn’t make sense! Give your images alt text, subtitle your videos, keep text easy to read and navigating your website simple. This improves the experience for everyone and boosts your page ranking!
Whether you have a website that needs help climbing the results list, or you want a new site built with SEO and customer experience in mind from the beginning, we’re here to help. Little Bird Creative offer website auditing, editing and design, so get in touch to find out more about what we can do for you.
Whilst most of us are aware that creating legal policies or setting up mass production might be best left to the experts, we often tell ourselves that when it comes to designing flyers to advertise our organisation, or creating a logo for our new business, we can definitely do that ourselves. After all, how hard can it be?!
Last month we launched Little Bird To Go: easy-to-use toolkits, aimed at helping small businesses & organisations to create eye-catching social media content!
We’re firm believers in the importance of a healthy work-life balance. In fact, one of the reasons we do what we do is to take the strain from our clients so they can retain their own balance! But what do we get up to when we’re not in the office?
We’re firm believers in the importance of a healthy work-life balance. In fact, one of the reasons we do what we do is to take the strain from our clients so they can retain their own balance! But what do we get up to when we’re not in the office?
